Business Alliances are focused on the monetization side of the perceptual browser. PHILIP KUNZE AZO is seeking Business Alliances with successful and entrepreneurial companies who want to expand their markets and create new revenue streams. The companies might be tech, click-and-mortar, media, creative, or any company interested in a disruptive innovation for monetizing mobile. (That is, compared with my Strategic Partners page that focuses more on companies who are more interested in creating a new mobile metadata browsing platform with industry-specific applications to leverage their existing products.)

Imagine the role of a Business Alliance, for example, as that of an advertising agency participating in the invention of the newspaper in the 1600s, and later, other disruptive media innovations like radio and television – that is, more interested in new media for selling ads than in new inventions for creating and distributing content.

Business Alliances will be forged to develop, launch, and market the perceptual browser in some industries, depending upon the resources and business interests of Strategic Partners in those industries.

My perceptual browser was originally conceived as a metadata platform for computer and Web browsing at the dawn of this century. As mobile devices and networks evolved and proliferated during the first decade of this century, the perceptual browser quickly became a new way of thinking about mobile. Now, as Web sites and advertisers struggle with ways to monetize mobile, the perceptual browser clearly presents disruptive opportunities for monetizing mobile.

The unique properties of the metadata mobile browser make possible a unique new value proposition for monetizing mobile devices. Without disclosing the proprietary specifics, revenue streams will be realized from three sources:

Revenue streams from paid information related only to contextual time, place, and tag rich navigation. The information is pull, not push; it is relevant and on-demand, not intrusive and distracting; it sells products, it doesn’t just advertise them. The perceptual browser user-engagement business model is way more accountable than the altogether ignored or annoyingly irritating so-called “advertising model”. Instead of advertising agencies selling ads (or links or likes), market franchises will sell products.

Revenue streams from channel and network infrastructures for content creation and delivery. The perceptual browser answers the question: “Who will pay for content creation?” Content in the form of first-person narration, citizen journalism, citizen history, citizen law enforcement, citizen science, creative expression, and the like, will be paid for by clicks, not ads. The content will be newsier, more informative, more relevant, more immediate, more unfiltered, and more unmediated than news media and organizations supported by advertising.

Revenue streams from big data. Realtime sales conversion data connects the dots on the map. Realtime sales conversion data, the holy grail of marketing, now becomes a realtime cash cow!

The unique new mobile perceptual browser business model is a win-win-win. It is an informative, safe, non-distracting, and ad-free browsing win for users of mobile devices. It is an agile, assured, and low-overhead marketing win for sellers of goods and services. It is a media win for content creators, affording them immediate, direct, unfiltered, and unmediated access to engaged audiences. It is a viable business model because it shortens the data-information-knowledge-understanding pathway. It is a selling and understanding engine, not just another venue for reprocessing information in order to serve up ads.

Most importantly, my perceptual browser stimulates virtuous cycles, not vicious ones.

There are numerous competitive advantages and opportunities for first-to-launch Business Alliances who participate in browser development. The opportunities range from portals and products, to patents and profits. When the perceptual browser launches mobile-first, it will also launch monetized-first.

Business Alliances will be sought to support perceptual browser development. This includes: software development and testing; vertical and horizontal integration with industry and market segments as they evolve; entrepreneurial innovation; rapport with Strategic Partners and other Business Alliances as appropriate; development of market revenue streams; committed interest, financial resources, business acumen, and a willingness to try something disruptive.

In other words, instead of seeking seed funding for a startup, PHILIP KUNZE AZO is seeking successful companies with the resources to develop, launch, and market a unique new product. The rewards could be great!