{"id":11,"date":"2008-09-27T06:51:59","date_gmt":"2008-09-27T10:51:59","guid":{"rendered":"http:\/\/www.philipkunze.com\/wordpress\/?page_id=11"},"modified":"2009-12-09T08:45:15","modified_gmt":"2009-12-09T12:45:15","slug":"design-that-works","status":"publish","type":"page","link":"https:\/\/www.philipkunze.com\/design-that-works\/","title":{"rendered":"Design That Works"},"content":{"rendered":"<p>Good design works.<\/p>\n<p>All too often, however, design fails the test of use.<\/p>\n<p>Environments, products, and communications are generally designed for clients. Clients, in turn, use these designs to create customer experiences that are intended to contribute to their bottom lines in some ways. If designs fail to meet clients\u2019 customers\u2019 needs or expectations, bottom lines are negatively influenced.<\/p>\n<p>Interestingly, designs that fail the test of use are frequently critically acclaimed.<\/p>\n<p>Critical acclaim, while important as a general measure of professional standards of excellence, does not consider the test of customer use. Be it a trade show exhibit, retail store, automobile, or movie, \u201cpeople\u2019s choice\u201d contributes more to the seller\u2019s bottom line than critical acclaim. Thus, critical acclaim is not necessarily a measure of design workability. The <em>Marketing Accountability Model<\/em> (<a title=\"Marketing Accountability\" href=\"https:\/\/www.philipkunze.com\/marketing-accountability\/\" target=\"_self\">Marketing Accountability<\/a>) affords a better measure of design workability.<\/p>\n<p>The <em>Marketing Accountability Model<\/em> has been successfully applied to designing and evaluating environments and environmental communications. The model is applied as a design process or evaluation tool in much the same way that it is applied as a marketing tool when considering marketing accountability. Properly applied, the model shifts design focus from professional aesthetic standards to <em>outcomes<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-299\" title=\"footer-design\" src=\"https:\/\/www.philipkunze.com\/wp-content\/uploads\/2008\/09\/footer-design.jpg\" alt=\"footer-design\" width=\"660\" height=\"90\" srcset=\"https:\/\/www.philipkunze.com\/wp-content\/uploads\/2008\/09\/footer-design.jpg 660w, https:\/\/www.philipkunze.com\/wp-content\/uploads\/2008\/09\/footer-design-300x40.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good design works. All too often, however, design fails the test of use. Environments, products, and communications are generally designed for clients. Clients, in turn, use these designs to create customer experiences that are intended to contribute to their bottom lines in some ways. If designs fail to meet clients\u2019 customers\u2019 needs or expectations, bottom [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/pages\/11"}],"collection":[{"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":0,"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}