{"id":1703,"date":"2013-05-01T11:38:04","date_gmt":"2013-05-01T15:38:04","guid":{"rendered":"http:\/\/www.philipkunze.com\/?page_id=1703"},"modified":"2013-06-04T11:34:58","modified_gmt":"2013-06-04T15:34:58","slug":"strategic-partners","status":"publish","type":"page","link":"https:\/\/www.philipkunze.com\/time-and-place-synchronics\/strategic-partners\/","title":{"rendered":"Strategic Partners"},"content":{"rendered":"

The perceptual browser will launch mobile first as a unique new metadata platform for mobile browsing. It is a new way of thinking about mobile. It is a disruptive innovation for monetizing mobile.<\/span><\/span><\/p>\n

<\/span>The perceptual browser will launch as a new business model in the mobile space. It is not a freemium, paywall, or advertising model. It leverages the unique properties of mobile to deliver ad-free content. The perceptual browser value proposition will generate revenue streams from a unique combination of paid information placement, network infrastructures, and big data. Content will be totally free to end-users. Industry-specific strategic partnerships and franchises will monetize the browser.<\/span><\/span><\/p>\n

This Strategic Partners section of my site describes perceptual browser applications in several industries. The browser applications are introduced below on this public page, and slideshows that accompany proprietary presentations are in the password-protected links to the left. As I begin to describe applications here publicly, I\u2019ll range widely to illustrate the possibilities. For example, the auto industry application illustrates streaming original perceptions into self-telling stories<\/em>, in contrast to the film industry application that illustrates browser applications in promoting and telling\u00a0composed stories<\/em>.<\/span><\/span><\/p>\n

Some industry applications of the mobile browser (like automotive, retail, and photography, for example) will require hardware and software integration, and will necessarily launch first. Additionally, hardware developers (in technologies like sensors, autonomous vehicles, GPS, etc.) and cloud hosting services will be involved in early-stage development. Industries and brands that launch first will have certain build-to-suit and competitive advantages, and specific early monetization options. Some other industry applications of the mobile browser will require only software development and will launch as applets. All industries and brands that participate in early stages of development as strategic partners will have first access to sales conversion data.<\/span><\/span><\/p>\n

All end-users\u00a0of the mobile browser (that is, customers of the industries and brands)\u00a0will have enriched real-time and real-world experiences through virtual, augmented, and multisensory perceptual browsing. And that\u2019s only the beginning. In the words of Rick Smolan, author of The Human Face of Big Data<\/em>, \u201cthe world is about to change forever because of this sudden ability to measure and sense the world in real time.\u201d<\/span><\/span><\/p>\n

<\/span>MobileDevice2<\/span><\/span><\/strong><\/p>\n

The auto industry application of the perceptual browser is codenamed MobileDevice2<\/strong>. Think of it <\/strong>as a window sticker technology package of mobile device hardware and software.<\/span><\/span><\/p>\n

In 1947 when AT&T first commercialized mobile telephone service in St. Louis, few people could have imagined the possibilities for the first mobile device. It\u2019s now time to begin imagining the possibilities for the next mobile device: the automobile<\/em>. <\/span><\/span>And with the accelerating rate of technological change, the second mobile device will evolve exponentially faster and more profoundly than the first mobile device.<\/span><\/span><\/p>\n

The mobile technologies that automakers are now building into vehicles are being defined by the first mobile devices and their evolving uses (often work, social, and browsing). Strategies for integrating these technologies vary among automakers. But whatever the implementations in vehicles, mobile technologies are still being used for the same purposes that they are outside of vehicles (that are all too often distracting). And distracted drivers are more dangerous than distracted walkers.<\/span><\/span><\/p>\n

What if automakers could apply those same technologies to enhancing<\/em> driving, instead of distracting<\/em> from driving? What if automakers could change the mobile connectivity<\/em> archetype<\/em>? What if automakers could offer more engaging<\/em> driving experiences? What if automakers could integrate<\/em> driving journeys with life journeys? What if life journeys were more deeply integrated with attracting, engaging, and retaining customers? And maintaining customer engagement after the sale!<\/em><\/span><\/span><\/p>\n

MobileDevice2 <\/strong>is a unique new metadata platform for mobile browsing that will do all of those things, and more. The link below bullets MobileDevice2<\/strong>: technology and life journey integration\u00a0features;\u00a0disruptive monetizing strategies; auto industry synergies; and some of the larger possibilities.<\/span><\/span><\/p>\n

Click here for the bullets: <\/span><\/span>MobileDevice2<\/a><\/span><\/span><\/strong><\/p>\n

Take1<\/strong><\/span><\/span><\/p>\n

The film industry application of the perceptual browser is codenamed Take1<\/strong>. It\u2019s all about when<\/em> and where<\/em> movies are filmed \u2013 from the earliest records to the latest location stills; and from the studio zone to any location on the planet. And it is about the time and place settings of the stories that the movies tell.<\/span><\/span><\/p>\n

Decades of movie audiences have been taken to other times and places, and engaged in stories through the magic of film. That engagement has been leveraged in theme parks and other media for decades, and most recently, the Internet and mobile devices have spawned new opportunities for audience engagement.<\/span><\/span><\/p>\n

As movie production and consumption technologies have advanced, storytelling and audience engagement advances have not kept pace. Social media, album sharing, and other carryovers from desktops and laptops still dominate mobile storytelling \u2013 while movie audiences now have mobile devices capable of telling stories in so many new ways. Consumers are now becoming creators.\u00a0The film industry is positioned to take the lead in mobile storytelling!<\/span><\/span><\/p>\n

What if filmmakers could leverage mobile to engage <\/em>audiences with more than trailers, movies, likes, and ads? What if filmmakers could change the mobile storytelling archetype<\/em>? What if filmmakers could integrate <\/em>cinematic journeys with life journeys? What if life journeys were more deeply integrated with attracting, engaging, and retaining audiences? And maintaining audience engagement after the movie!<\/em><\/span><\/span><\/p>\n

Take1 <\/strong>is a unique new metadata platform for mobile browsing that will do all of those things, and more. The link below bullets <\/strong>Take1<\/strong>: rich navigation, discovery, and story composition features;\u00a0disruptive monetizing strategies; film industry synergies; and some of the larger possibilities.<\/span><\/span><\/p>\n

Click here for the bullets: Take1<\/a><\/strong><\/span><\/span><\/p>\n

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The perceptual browser will launch mobile first as a unique new metadata platform for mobile browsing. It is a new way of thinking about mobile. It is a disruptive innovation for monetizing mobile. The perceptual browser will launch as a new business model in the mobile space. It is not a freemium, paywall, or advertising […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":56,"menu_order":5,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/pages\/1703"}],"collection":[{"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/comments?post=1703"}],"version-history":[{"count":0,"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/pages\/1703\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/pages\/56"}],"wp:attachment":[{"href":"https:\/\/www.philipkunze.com\/wp-json\/wp\/v2\/media?parent=1703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}